Hyster Strengthens Marketing Team

Hyster Co., Greenville, N.C., has hired Thom Peebles as marketing brand director and Jason Gasparik as director of big truck sales. Peebles, who comes to Hyster after an extensive career with Michelin North America, will be responsible for all Hyster branding and marketing materials and provide leadership in messaging and organizational processes. As marketing director for the BF-Goodrich and Uniroyal brands, Peebles gained experience managing an organization to grow brand equity and sales. Most recently, he worked within a distributor network owned by Michelin.

Gasparik has a background in manufacturing, product engineering, and heavy equipment sales. He has worked for Kalmar, first as a sales engineer and then as the west coast region manager. Most recently, Gasparik was the large truck manager for Washington Lift, the Taylor dealer in Seattle, Wash.  

“We are confident that the addition of new talent to the organization will provide Hyster Co. and NMHG with the level of skill and expertise necessary to succeed as markets continue to strengthen and grow,” said Jonathan Dawley, vice president of marketing for NMHG. “We look forward to working with Thom and Jason.