Toyota Launches Enhanced Website

Toyota Material Handling, U.S.A., Inc. (TMHU), Irvine, Calif., has launched an enhanced website: www.toyotaforklift.com. The site provides product details on the company’s industrial equipment line, including internal combustion cushion and pneumatic lift trucks, electric lift trucks, pallet and reach trucks, automated guided vehicles, and electric and diesel tow tractors.

“The new toyotaforklift.com is designed to provide easy access to the information visitors to the site want most, including links to their local authorized Toyota forklift dealer, product information, brochures, news stories and more,” said Melinda Beckett-Maines, national marketing manager for Toyota.  “The navigation was thoroughly reviewed and revamped to make the site more user-friendly.”

The expanded site offers resources including incentives and special offers, downloadable product brochures, videos and commercials, safety training information, recent new articles related to Toyota’s material handling business, corporate leadership profiles, and information on national accounts and fleet management programs. Toyota’s Facebook, Twitter, LinkedIn and YouTube pages can also be accessed via the site and users can register for RSS updates.

For the Canadian market, the site includes links to the newly launched website, www.Toyotaforklift.ca, which is hosted in English and French. The site offers dealers and customers information about products and services specific to the Canadian market.