Snorkel Promotes Watts to VP, Sales and Marketing; Adds Dedicated Latin America Team

Snorkel, Elwood, Kan., has promoted Steve Watts to vice-president, sales and marketing – the Americas. Watts, who previously served as the company's vice-president, distribution, will be responsible for planning and implementing Snorkel’s strategy in a region extending from Canada to Chile.

The company also appointed Mike Falcon as regional sales manager for Latin America. Falcon has 25 years experience in the aerial lift industry, including 18 years with UpRight from 1983 to 2001. Falcon will be responsible for developing Snorkel's existing distributors in the region, strengthening the dealer network with new appointments, and supporting the sales growth strategy. Falcon, who will report to Watts, is based in Tampa Bay, Fla., and is fluent in Spanish and English.

Snorkel also added a dedicated customer service and product support team for Latin America. Theresa Alvarez, who speaks fluent Spanish and English, will handle customer service in the region. She’s based in Snorkel’s facility in Fresno, Calif.

Homer Gonzales has joined Snorkel’s product support team. He is also based in Fresno and is a fluent Spanish speaker.

In addition, the company is currently recruiting a product support engineer who will be based in Latin America.