Crown Expands in Europe with New Facility in Spain

Crown Equipment Corp., New Bremen, Ohio, has expanded in Europe with its first company-owned branch location and administrative offices in Spain. The facilities represent a successful effort by the company to firmly establish a direct sales and service operation to support growing customer demand in the country.

The new office in Madrid will coordinate all business activities within Spain. It will also serve as a technical and sales support center for the company’s customer support network in the country. The office location will work closely with the new company-owned branch in Valencia to establish and maintain an in-country team of factory-trained technicians. Initially, the technicians will cover locations including Barcelona, Madrid, Valencia, Zaragoza, Murcia, and San Sebastian with further expansion planned.

“Spain represents the fifth largest market in Western Europe, as well as an important region for Crown,” said Ken Dufford, vice president, Crown Equipment in Europe. “We are delighted with our expansion in the country with so many new models and a distribution network that will open up many new opportunities to enhance existing and develop new customer relationships.”