Haulotte Group Names North American Management

Expansion in North America has been a key strategy for the Haulotte Group, Hanover, Md., and the introduction of new products and management is helping the company achieve its goals.

The Haulotte Group has appointed a new management team for its North American operations. Bernie Kiekebosch is the director of national sales and marketing for North America, Asia, and Australia, and Chris Koch has been named general manager for North American operations. Haulotte's goals for the North American market include providing better product support, which includes operating four U.S. service facilities in the Northeast, Southeast, Midwest, and West; increasing parts availability by 30%; increasing market share to 10% in the next two years; and changing the sales network to focus more on direct sales.

New product introductions are also key to the company's growth. At The Rental Show, the Haulotte Group introduced the 80-foot tall HA 80 JRT rough-terrain articulated boom lift, the 22-foot Start 22J vertical lift, the Quick-Up series of push-around vertical lifts, and the XL series of rough-terrain scissor lifts, which includes the HS 3388, HS4388, and HS 5388. See The Rental Show wrap-up for more details on Haulotte's new aerials.