Sinoboom opens a French subsidiary

At an event attended by Sinoboom’s general manager Susan Xu and a team from the Sinoboom Chinese headquarters, Sinoboom marked the opening of Sinoboom France at the end of June. Sinoboom France is headed by Daniel Duclos, an well known figure in the access industry with more than 30 years’ experience. The facility in Tonneins showed a range of the company’s machines with the electric-powered scissor lifts in prominence.

Referring to the new facility, Duclos said, “Sinoboom offers a wide machine inventory of reliable equipment and, most of all, a ready supply of parts and service. We are convinced that this collaboration will bring great success to the market.”

Sinoboom France showed a wide range of products from the Sinoboom electric-powered scissor lift product line, ranging in working height from 5.8 to 15.8m. Detailed demonstrations were given by Sinoboom engineers and guests had the opportunity to test out the machines on the company premises for themselves. The company’s site, with an area of 2000sqm, includes a showroom, a paint shop and a maintenance hall as well as offices. The company is currently run by seven employees, including sales, service and technology specialists.

Susan Xu, said Sinoboom is a family-owned company, with a wider family of more than 500 employees, “We are glad to welcome the Duclos family in joining Sinoboom. Our vision is to build a quality brand in the AWP industry based on a long-term strategy.”

The product range available at Sinoboom France will be expanded in the near future with other products from the Sinoboom range, including vertical mast lifts.