Marcelo Yamane – Sinoboom’s business development director for Brazil

Marcelo Yamane, an expert with more than 30 years’ sales and operations experience in the access and construction equipment sector, has been appointed by Sinoboom as business development director for Sinoboom Brazil.

In this newly created role, Yamane has responsibility for regional team building, the formulation and implementation of regional strategies and sales targets, key account development, and the building of the Sinoboom brand in Brazil. He reports directly to Dawei He, Sinoboom’s overseas sales and marketing director.

Yamane said, “I am delighted to join the Sinoboom team, and anticipate great achievements for this outstanding equipment brand in the Brazilian market.”

Commenting on the appointment, Dawei He said, “With our intention to achieve 50% of our sales revenue from the international overseas market, Sinoboom is determined to continue building a strong and professional international team. Marcelo Yamane brings extensive experience and has excellent knowledge of the Brazil market and is a strong team player. We welcome him on board and wish him great success as part of the Sinoboom family.”

Yamane’s appointment is effective immediately.