Kalmar introduces new brand following its public listing

Kalmar introduced its refreshed brand identity following its recent transition to a publicly listed company on the Nasdaq Helsinki. Kalmar’s vision is to be the forerunner in sustainable material handling equipment and services.

“This vision drives our purpose and our brand promise: The logistics industry is transforming to meet the challenges of our world. At Kalmar, we are at the cutting edge of this transformation. With our global reach, we are driving sustainable material handling, and helping our customers to improve their safety, sustainability and productivity. Together, we’re making every move count,” said Sami Niiranen, president and CEO of Kalmar.

Kalmar maintains its well-established name while introducing a new brand identity, brand promise and brand principles designed to resonate with its diverse stakeholders and signify its evolution as a company. With a renewed brand that reflects its forward-thinking vision, Kalmar is ready to start a new chapter as an independent, listed company.

“Kalmar’s brand promise, ‘making every move count,’ reflects our commitment to driving real value for our customers, partners, employees, shareholders and beyond,” said Sami.

Kalmar’s new visual identity consists of a new logo, colour palette, typography and a new design element called ‘Bonds of Progress’.

The new Kalmar logo consists of two elements: The ‘K’ symbol and the Kalmar wordmark. Honouring Kalmar’s heritage of reliability, innovation and quality, while driving inspiration from Kalmar’s iconic ‘K’ mark, the K symbol has been refined to feel more modern and fresh, yet still familiar.