It’s Global Lifting Awareness Day #GLAD2024

Welcome to #GLAD2024 – be sure that everything you post on social media today has the #GLAD2024 hashtag and let’s make this the best GLAD so far.

A multidimensional campaign has been running since the turn of the year, with LEEA members, manufacturers, and suppliers leading those sharing material that promotes safe and high quality load lifting across the world. Social media posts, videos, articles, and in-person activity are bound together by the hashtag, #GLAD2024. However, it all builds to a crescendo today.

Ross Moloney, CEO at LEEA, said, This year, we are going heavy on social media content. We will be sharing incredible video content, which really showcases how fascinating and diverse we are.”

Among today’s highlights are a new LEEA film and an unaired conversation with Ross. Other features will include a series of short video interviews with a representative of CERN, the European Organization for Nuclear Research, one of the world’s largest and most respected centres for scientific activity; a champion of women in construction, and ambassador for apprenticeships, cranes, skills, and training; a celebrated health and safety professional; and a Tier 1 construction contractor.

Ross said, “Trust me, when you see our video content on 18 July, there will be no doubt how professional, how expert, and how exciting our industry is. The push never stops. We are all in this together. You don’t have to engage a filmmaker to participate. Using the hashtag matters. Reposting and sharing matters. This is a chance for us as an industry to unite and show our strength. It doesn’t mean we will ever stop competing with each other, but on 18 July we can unite and rise.”