Lenger in Croatia to Distribute Straightpoint Products

Straightpoint has appointed Zagreb-based Lenger d.o.o. as a distributor of its range of force measurement, load monitoring, and suspended weighing load cell equipment in Croatia. The addition of Lenger as a distributor aligns with a strategic plan to expand Straightpoint’s network into new markets throughout 2016 and beyond, including those in southeastern and Eastern Europe.

Lenger already distributes lifting equipment from leading manufacturers such as Carl Stahl and The Crosby Group. Boris Sadiku, managing director of Lenger, said: “We provide hoists, chain, slings and other below-the-hook equipment into a variety of markets here in Croatia and the addition of Straightpoint load cells complements our existing portfolio and enables us to meet increased demand for measuring loads during lifting operations.”

Sadiku anticipates that load testing applications will be the largest source of enquiries and highlighted the shipyard and transportation sectors among numerous industries poised to readily embrace the equipment, while the crane rental market also offers potential, he said.

Sadiku stressed the importance of choosing manufacturing partners with the nature of the local marketplace in mind. He said: “The state of the Croatian market is positive but it is also saturated with low-end equipment. We have built a reputation for supplying world-class product that offers end users clear safety and productivity advantages.”

Straightpoint Director David Ayling said: “Lenger represents a perfect fit with our expansion strategy but, most importantly, the business embraces our company culture. It emerged during my conversations with Mr. Sadiku that we share a lot in common in terms of our desire to make a genuine positive difference to the industry through the supply of outstanding products, supported by integrity and customer service. Lenger will be given all the tools required to pioneer our growth in this key area of interest.”