Steve Napieralski

Don’t let your business mature too quickly, says Steve Napieralski, president at OZ Lifting.   If you want your business to fly, be like Peter Pan. Never Grow Up. I don’t believe my company will ever truly become an adult. In fact, I sprinkle it with fairy dust every morning to make sure that it […]

A fascination with davit cranes started in 1988 — and we can learn a lot from the product’s journey since, says Steve Napieralski, president at OZ Lifting. We have to better position our solutions in the widening shop window. We’re working hard as a sector to raise our profile, as this year’s Global Lifting Awareness […]

We must continue to train-up our growing community and upkeep the lifting products it uses, says Steve Napieralski, president at Oz Lifting. When the Lifting Equipment Engineers Association (LEEA) launched its fifth Global Lifting Awareness Day campaign (see insert) it also pointed to skills and employment as its #GLAD2024 themes. They’re great pillars for such […]

We’ve got to get better at promoting our industry’s unique selling points, says Steve Napieralski, president at Oz Lifting. We share much in common with other industries, but we should focus more on what sets us apart. Lifting is different – better, even -than many sectors despite the fact that it continues to stay under […]

A team’s ability to have respectful, meaningful conversations is a cornerstone of healthy company culture, says Steve Napieralski, president at Oz Lifting. If you read this magazine’s recent ProMat review, you’d have seen an interview with Parker Hale, inside sales specialist at my company, in which he reflected on his first trade fair appearance. “Wow,” […]

Honesty remains the best policy, even though people seem more prepared than ever to give the truth scope, observes Steve Napieralski, president at Oz Lifting. Someone was talking to me the other day about sandbagging, a policy of lowering expectations to go above and beyond them when the results are delivered. I’ve also heard countless […]

New products lift us up and we must show a constant bias towards innovation, says Steve Napieralski, president at Oz Lifting.   You’ll hear it said a lot at my company, “I’m just thinking aloud here…”. And I like to see it. Innovation is a cornerstone of growth, but a business can’t continue to innovate […]

It’s the most wonderful time of the year, as an emphatic return to in-person networking proves, says Steve Napieralski, president at Oz Lifting.   Are you ready for Christmas? You should be. Jane and I have already got our stockings hanging above the cabin fireplace. And we’re not the only ones. The world’s logistics nightmare […]

As supply chains continue to bottleneck, the pandemic endures, yet business booms, there really hasn’t been another period like it, says Steve Napieralski, president at Oz Lifting. “It was the best of times, it was the worst of times, it was the age of wisdom, it was the age of foolishness, it was the epoch […]

As we continue to innovate as an industry, we can’t forget to present only the right tool for the job at hand, says Steve Napieralski, president at Oz Lifting. The good news is that, as the lifting industry has innovated, supply chain representatives and end users have realised that such ingenuity leads to productivity and […]