Ausa expands its presence in Belgium with BIA

Ausa, a specialist in the design, manufacture and sale of compact all-terrain industrial vehicles, has signed an agreement with the BIA Group, a Belgian company dedicated to the sale and service of equipment for public works, mines, quarries and transportation, for distribution and after-sales of Ausa products in Belgium.

Juan Urkijo, Ausa’s sales and marketing director said, “2020 is a key year for Ausa due to the high number of new technological and low emission product launches. The agreement with BIA, a Belgian family group with an extensive commercial expertise and a strong technical knowledge, together with its modern efficient dealer network will allow us to expand our market penetration in the machinery sales and rental sector in a key market for the Ausa Group.”

The BIA Group becomes the Ausa importer for sales and after-sales service of the brand in the Belgian market, where the products will be distributed through its network of more than 30 regional dealers.

Gregory de Jacquier, general manager of BIA Benelux, said, “Ausa vehicles are a perfect complement to our catalogue, which allow our service partners to strengthen their regional offering of products and services. In addition to an extension of the range, our dealers benefit through this operation from a simplification and harmonisation of their supply circuit, support for the training of their personnel, as well as technical and commercial support.”