Crown Equipment’s 4000 Series Stacker Forklifts Receive GOOD DESIGN Award | Industry News

Crown Equipment's Crown ES/ET 4000 series of stacker forklifts earned a GOOD DESIGN Award from the Chicago Athenaeum, Museum of Architecture and Design and the European Center for Architecture Art Design and Urban Studies. The company now has received a Good Design Award 13 times in total.

In this year’s competition, more than 700 new products and graphic designs were selected from more than 38 countries. Entries for design and innovation, sustainability, creativity, branding, ecologically responsible design, human factors, materials, technology, graphic arts, packaging, and universal design are submitted annually by various industrial design and graphic design firms working for the Fortune 500 companies. 

The Good Design jury awarded the Crown ES/ET 4000 in the industrial category for high-quality design that reflects Crown’s understanding of the complex needs of forklift operators in daily work, as well as the company’s ability to provide solutions to improve the forklift-operator relationship.

“We’ve been using Crown ET 4000 stackers for nearly a year, and our operators are very positive about this truck, particularly its quality appearance, robust construction and optional electronic steering,” said Thomas Berns, head of logistics at Mellerud Chemie GmbH in Brüggen, Germany. “The overall visibility is impressive, and the narrow chassis is perfect for block-stacking in our narrow aisles. Overall, the Crown ET 4000 is particularly suitable for our continuously changing tasks without forcing us to make any compromises.”

Jim Kraimer, director of industrial design – Europe, Crown Equipment, added, “An integral part of our approach to design is understanding the forklift and operator relationship. This latest design award marks our continued investment in helping to ensure that our equipment makes forklift operators as comfortable and safe as possible, which ultimately leads to improved productivity and efficiency.”