Deutsche Messe expands into Italy

Exhibition giant Deutsche Messe is further expanding its foreign trade fair business with a new show in Milan. It will be the first time the German-based trade fair operator has taken one of its flagship Hannover Messe showcases to another European Union country.

The new show, TPA Italia, is a trade fair for power transmission and control (fluid power), hydraulics and pneumatics—a specialty area in which Deutsche Messe has many years of international experience.

TPA Italia will be staged in the town of Rho, near Milan, in May 2014 as part of a joint venture between Deutsche Messe and Fiera Milano. It will be held every two years so as to alternate with MDA (Motion, Drive & Automation), Deutsche Messe‘s trade show for power transmission and control held in the odd-numbered years as part of Hannover Messe in Hannover, Germany.

“We already stage MDA in Hannover and PTC ASIA in Shanghai—the world’s largest and most important trade fairs for power transmission and control. We therefore have unrivalled expertise and an extensive network of international contacts which we and our long-standing trade fair partners at Fiera Milano will now leverage to create a strong regional trade show presence in Italy,” said Dr. Andreas Gruchow, member of the managing board at Deutsche Messe.