Hyster Is the Preferred Brand According to Third Party Survey | Industry News

Hyster Co. has the No.1 preferred brand of lift truck and is the most used brand in the U.S. market according to a recent survey conducted by third party research company, Hanover Research. Additionally, Hyster tied for having the best full-line chassis.

“These survey results are very telling about who Hyster is as a company and the type of lift trucks we provide to the industry—first class,” said Jonathan Dawley, president, Hyster Company Distribution. “From the durability in the chassis to being ranked the most preferred and used brand in the industry, Hyster delivers the product and then the performance that helps customers get the job done.”

“Starting with a strong foundation, chassis design is the backbone of the durability and reliability of a Hyster lift truck,” said Brett Schemerhorn, vice president of marketing. “Our products are developed with ongoing customer input and must pass multiple, rigorous testing processes before they earn the Hyster badge. We do this because it is our goal to be the most preferred full-line lift truck brand. When you build a product designed to stand the test of time, you inevitably become known as the workhorse in a fleet.”