IPAF appoints Randy Marzicola as VP – North America

The International Powered Access Federation (IPAF) has appointed Randy Marzicola as VP – North America. With an extensive background in business development, strategic partnerships, and market expansion, Randy brings a wealth of experience to IPAF and will play a key role in enhancing IPAF’s services and member recruitment across North America.

Marzicola joins IPAF with over two decades of experience in the industrial and construction machinery sectors. His most recent position was director of Business Development at JLG Industries, Oshkosh Corporation, where he successfully led Industrial Solution Group focused on strategic growth initiatives, and cultivated strategic partnerships that significantly boosted revenue and market share.

Throughout his career, Marzicola has demonstrated proficiency in strategic planning, go-to-market strategies and operational excellence. At JLG Industries, he played a key role in identifying market expansion opportunities and establishing successful partnerships, including a notable alliance with Hinowa, which led to an acquisition in 2023. His innovative approach and commitment to profitability improvement have consistently delivered outstanding results, such as driving end-user adoption of the North American Power Towers portfolio into a high growth business.

Prior to his tenure at JLG Industries, Marzicola held significant positions at Timex Group USA, The Stanley Works and Black & Decker. At The Stanley Works, he expanded the builders’ hardware programme to 600 Home Depot stores across North America, doubling market share and sales. His leadership and Six Sigma expertise at Black & Decker resulted in substantial cost savings and process improvements.

Marzicola’s primary focus will be on recruiting new members to the federation while Tony Groat will continue to focus on standards, current members and training operations and the IPAF North American council. Both Randy and Tony will report directly to Peter Douglas.

Peter Douglas, CEO and managing director of IPAF, says, “We are thrilled to welcome Randy Marzicola to IPAF. His extensive experience in business development and strategic partnerships make him an ideal fit to play a key role in our North American operations. We look forward to the positive impact he will undoubtedly bring to our organisation and members, and we are now even more optimistic about the future in this region.”