Liebherr Forms Liebherr USA Co., Reorganizes U.S. Operations

On June 1, Liebherr reorganized its U.S. operations and formed the umbrella company Liebherr USA Co. The existing U.S. sales and service companies will become divisions of Liebherr USA, Co. They include Liebherr-America Inc.,(including Tower Cranes, Refrigerators and Freezers),  Liebherr Components North America Co., Liebherr Concrete Technology Co. Liebherr Construction Equipment Co., Liebherr Equipment Source, Liebherr Cranes Inc., Liebherr Mining Equipment Newport News Co. (sales and service in the U.S. only), and Liebherr Nenzing Crane Co.

Excluded are Liebherr-Aerospace Saline Inc., Liebherr Gear Technology Inc., Liebherr Automation Systems Co., and Liebherr Mining Equipment Newport News Co.  

In practical terms, all points of contact and business relationships will remain the same for Liebherr's business partners, and all contracts, programs, arrangements, and agreements will remain in effect. Liebherr USA Co. is led by a team of three managing directors who are responsible for providing strategic direction.

The three directors are: Dr. Torben Reher, managing director for Liebherr USA, Co.; Peter Mayr, managing director for Liebherr USA, Co. and head of the Liebherr Construction Equipment Division; and Daniel Pitzer, managing director for Liebherr USA, Co. and head of the Liebherr Mobile and Crawler Divisions.

“As we continue to grow our brand in the United States, we are transitioning into a mixed-sales company” said Dr. Torben Reher, managing director of Liebherr USA Co. “We are confident that this new platform will leverage the existing know-how and expertise among Liebherr divisions providing Liebherr business partners and customers with an exceptional and consistent experience in the United States."