Mike Garrity new equipment sales director for ALL Erection & Crane Rental

The ALL Erection & Crane Rental Corp has promoted of 20-year sales veteran Mike Garrity to the position of new equipment sales director for the company’s 37-branch enterprise.

Garrity is a graduate of Albany State College in New York and has a degree in business administration. He comes from a family of industrial contractors, and grew up around the construction industry. Garrity began his career in the sales of aerial lifts and later moved into broader lift equipment sales. For the past 20 years, he has worked as a sales and rental representative for ALL from the company’s Cleveland headquarters location. “I’m proud of the high-quality equipment we sell,” said Garrity. “ALL is committed to keeping their fleet up-to-date and in perfect condition, and to offering a rigorous training program for their crane professionals.” Garrity is also a certified Level 2 user for 3D Lift Plan, the lift planning software ALL uses to map out every detail of a job prior to commencement of work. This complex program requires hours of training, a dedicated skill set and deep understanding of the logistics of lift planning and execution, which translate directly to his ability to recommend the right cranes for his customers.

“We believe in Mike,” said Michael Liptak, president of ALL. “It’s employees like Mike that make ALL a strong resource for our industry in both the sales and rental space. He has proven himself time and again to be a skilled, intelligent and dedicated employee, and we know he will continue to represent the company and serve our customers well in his new position.”