New Year, New Look

Industrial Lift & Hoist (ILH) unveiled its new logo last week on IndustrialLiftandHoist.com and ILH eNews. The new logo will be carried for the first time in print in the January/February edition.

The magazine, which is the flagship product of the growing ILH media portfolio, will be circulated 10 times—January/February; March; April; May; June; July/August; September; October; November; and December—to 23,000 people in 2011, a readership selected from an SIC-coded database of 130,000.

While the well-known print, online, and digital products will continue to play an integral role in its readers' buying decisions and working practices, the ILH portfolio now includes two conferences. On Tues., March 22 at McCormick Place South, Chicago, Ill., ILH will stage its Industrial Crane & Hoist Conference (ICHC) in conjunction with the ProMat materials handling show before moving to Houston, alongside the Crane & Rigging Conference and Reach Expo, for a two-day event July 19-20.

"The time is right for a change," said ILH Associate Publisher and Editor Richard Howes. "As John Nofsinger, CEO, Material Handling Industry of America, will say in his guest column in the January/February issue, 'It was refreshing to feel a bit of a tailwind in 2010 after nearly two years of stiff headwinds. Most will have entered 2011 with more optimism and confidence than this time last year—and likely with a larger order book." As these winds of positive change blow through the industry, ILH is evolving too.

"The new logo will be a beacon of quality that our customers and readers can trust—the common theme of the ranging products that make up the leading media portfolio that serves the North American industrial lifting marketplace," Howes said. ""Better using the abbreviated term for which the product is known in the market, the new look logo gives equal weight to each important element of our brand—Industrial, Lift, and Hoist—and better incorporates our expanding focus to embrace lifting in varying end user sectors. Expect us to look closer at applications in ports in 2011, for example."

What are your thoughts on the new logo? Email Richard Howes with your comments.