Sinoboom celebrates 15th Anniversary with series of lively events

From 10-11 May 2023, Sinoboom staged a series of vibrant events in their home city of Changsha, China, to mark the milestone of its 15th Anniversary. Over the two days, over 1000 Sinoboom staff and partners joined in the diverse activities.

On May 10, a Global Partners Summit was held under the theme ‘Prepared to Support Global Partners With Dedication & Difference’, with Sinoboom customers from all over the world including Europe, USA, Southeast Asia and South America attending. During the morning session, presentations from leading Sinoboom staff members outlined the company’s recent developments and future plans, while key global partners shared valuable insights into the MEWP industry in their own regions.

In the afternoon, global partners visited the Sinoboom factory for demonstrations of three newly-developed additions to the range: articulating boom lifts AB16EJ Plus and AB10ERJN, and vertical mast lift VM04E. The partners were able to examine the new models closely and try them out, with the narrow AB10ERJN being used for a ‘Cherry Picker Picks Cherry’ game

The morning of May 11 saw a packed schedule of events commence with the Sinoboom International MEWP Industry Summit, which covered a diverse range of topics through numerous presentations from key international industry figures, and two insightful panel discussions, in which Sinoboom co-founder and CEO, Susan Xu, and Global Branding Director, Tim Whiteman, took part.

The summit agenda included a keynote speech from Sinoboom founder and Chairman, Steven Liu, who stated: “In the future, with a strong demand for product iteration and replacement in high-end markets in Europe and the United States, expansion of segmented markets around the world and the introduction to new applications and technologies in China, the global high-end machinery industry will surely maintain steady and sustained growth.”

A formal groundbreaking ceremony at the Sinoboom Phase II Intelligent Manufacturing Park followed in the afternoon, with spectacular performances preceding speeches by local government officials and Sinoboom leadership figures. Guests were given a tour of the state-of-the-art factory facilities, which is characterized by high levels of automation for the consistent production of high-quality equipment.

The evening of May 11 featured a grand Gala Dinner, where guests enjoyed a series of breathtaking music and dance performances, followed by the presentation of numerous awards to Sinoboom partners and customers, in recognition of strong performance and great potential.