Snorkel Names New VP of Distribution

Aerial lift manufacturer Snorkel, Elwood, Kan., has hired Steve Watts as vice-president, distribution.

Watts has more than 25 years of experience in the construction equipment industry. He recently spent five years with mini-excavator manufacturer Takeuchi and was responsible for establishing its dealer network across North America. He joins Snorkel from Lampson Tractor & Equipment.

The appointment is something of a homecoming — Steve previously worked for Snorkel and Omniquip from 1997-2001, as regional manager for the Southeast.

David Smith, President of Snorkel North America, said: “We are really pleased to welcome Steve back to Snorkel. Steve knows this industry inside out and he has a fantastic track record of developing new product distribution channels.”

Based in California, Steve will develop new distribution channels and markets in the United States, working alongside George Fitchett, Snorkel’s vice president of strategic accounts.

Steve Watts said: “I am delighted to be back on the Snorkel team and re-joining some of my former colleagues, at a really exciting time for the company. The Snorkel product range has more strength and depth than ever before, with a really strong range of industrial machines to complement the booms and scissors.”