Tradeshows and Conferences Expected to Propel Straightpoint’s Growth | Industry News

Load-monitoring technology specialist Straightpoint has put in place a five-year growth strategy to expand its U.S. business by 20% to 30% annually. To help with this growth, Straightpoint will be attending and displaying its wares at North American trade shows and conferences. In fall 2014, this included the Associated Wire Rope Fabricators (AWRF) Product Information Exhibition (PIE), the Slingmax Conference & Major Products Information (SCAMPI), an open house at Mazzella, the Crane & Rigging Conference Canada (CRC Canada), and the Specialized Carriers & Rigging Association Crane & Rigging Workshop. Straightpoint will also exhibit at NACB’s Professional Development Conference in Las Vegas.

 “We’ve moved to a new U.S. premises in Camarillo, Calif., and welcomed three new staff," David Ayling, director of Straightpoint. He added that it would like to open an additional facility in the Houston area in the future.

“We find conferences attract the right kind of audience,” he explained. “Attendees tend to be people with open minds who want to educate themselves. If they show a willingness to learn it often means that they are more engaged in the industry than simply choosing product based on price. We prefer smaller, niche exhibitions with educational seminars available onsite.”

One of the products that Straightpoint has been highlighting is its Radiolink Plus wireless tension load cell, which includes a new chassis and circuitry in a more streamlined shape. The design achieves IP67 protection even with the battery cover missing, which is ideal for use in marine and offshore conditions. Additionally, the battery section now boasts reverse polarity protection, shielding the product from damage if the batteries are inserted the wrong way.