Opinion Pieces

Ross Moloney CEO of the Lifting Equipment Engineers Association (LEEA) looks at the role that technological innovation is having on the future of the lifting industry.   Our industry tends to fly under the radar but it has been around for thousands of years. Much of what the lifting equipment industry does has not changed […]

The bigger machines get, the more important their components become, and manufacturers have got to keep up. Here’s how, according to Joel Cox, president at Pintsch Bubenzer USA. The lifting industry is obsessed with capacity and scale. I get it because I am too. It’s truly incredible to consider that a big all-terrain crane now […]